題名:美學、權力與消費─以大甲媽祖遶境進香活動為例之研究
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- 資料類型：
- 來源資料庫:學位論文
- 著作者：
- 創作者名稱:林金龍
- 主題與關鍵字：
- 主要分類:民俗傳說
- 中文關鍵詞:臺灣
- 中文關鍵詞:民間傳說
- 中文關鍵詞:文化消費
- 中文關鍵詞:宮廟產業
- 中文關鍵詞:進香
- 中文關鍵詞:媽祖
- 中文關鍵詞:文化研究
- 中文關鍵詞:民間信仰
- 中文關鍵詞:大甲鎮瀾宮
- 外文關鍵詞:Taiwan
- 外文關鍵詞:cultural studies
- 外文關鍵詞:cultural comsumption
- 外文關鍵詞:Matsu
- 外文關鍵詞:folk belief
- 外文關鍵詞:Jenlan Gong of Dajia
- 外文關鍵詞:pilgrimage
- 外文關鍵詞:temple industry
- 描述：
- 頁碼:283
- 中文摘要:「神要興，也要人去緪」，這個「緪」的歷史脈絡與操作過程，形塑了今日台灣媽祖信仰宮廟產業的變化。 大甲鎮瀾宮挾著1987年率先赴大陸取得湄洲祖廟香火的象徵資本，加上自身所擁有徒步進香歷史特色和龐大陣仗的儀駕團隊之文化資本，逐步帶動了兩岸政教交流的「媽祖熱」現象。其特出的運用媒體直播進香活動的儀式再現，加上台中縣政府地方文化政策的傾斜靠攏，順勢以媽祖文化節結合文化觀光產業，刮起了以「大甲媽」之名的「進香文化產業鏈」的數十億商機。而政治人物插香扶轎的造勢拉抬，亦使得以鎮瀾宮為首的台灣媽祖信仰宮廟產業龍頭地位，逐步發展出一套「宗教進香，政治操作、媒體行銷、異業結盟」的「鎮瀾宮模式」。從香火政治的操弄謀略，到宮廟政治的合縱連橫，不但解構了從清末以來一直由朝天宮所主導的「香火權威政治論述」，更重新建構出一個新的「宮廟產業權威論述」。 在台灣發揚光大的媽祖信仰，廟宇數目七百六十餘座，信眾人數號稱全台人口的三分之二，由於宗教信仰漸趨世俗化（secularization）與市場化的消費走向，其所產生的符號經濟產值自然不容小覷；而大陸當局對於宗教統戰的政治操弄，所引發信眾對於台灣媽祖信仰背後的台灣主體意識認同之意識形態對抗亦是值得關注；加上兩岸數個地方政府同時藉由媽祖信仰活動以推動旅遊觀光文化產業的拼經濟做法，皆使得以媽祖之名的符號意義體系，在「鎮瀾宮模式」的效應帶動下，不斷的擴大媽祖信仰與政治、經濟、媒體、產業、文化、社會等的交互影響關係。本文即試圖從香火政治與宮廟競合之權力結構脈絡切入，進行主體與鎮瀾宮在政治實踐與符號消費當中有關權力流動、文化消費和文化再生產的辯證論述。
- 英文摘要:“The popularity of a god takes the management of human beings.”The historical threads and the manipulating process of the “management” shape the transformations of the temple industry of Matsu in Taiwan. On the Double Ninth Festival of 1987—a time after the release of the Martial Law, Jenlan Gong of Dajia sneaked to Mei Chou of Fukien for Matsu pilgrimage, which opened up a new page for the communications of folk beliefs, politics and religion among people between the Strait. In the following year, Jenlan Gong terminated its Beigang pilgrimage to Chao Tien Gong, which had been held for decades. Instead, it turned to Feng Tian Gong of Shin Gong for its “Holy pilgrimage.” This, however, resulted in one more controversy in the authority of temples for Taiwanese folks beliefs. With the political capital of taking the lead in landing the Mainland, the cultural capital of the pilgrimage on foot with historical features and the grand array of the parade, Jenlan Gong of Dajia gradually heated up the “fever of Matsu” for communications between the Strait. The outstanding manipulation of media to live broadcast the pilgrimage, plus the favored cultural policy of the Taichung County government combining Matsu International Festival with cultural tourism industry, all these make all trades and professions plunge themselves into the billion-dollar business opportunities in the name of “Dajia Matsu.” Jenlan Gong, with the promotion of politicians, has made itself the head of all temples in Taiwan’s temple industry of Matsu, and gradually developed a strategy of “religious pilgrimage and political manipulation” for subject construction. After rewriting the “political discourse of worship authority” directed by Chao Tien Gong since the Ching Dynasty, Jenlan Gong has successfully constructed a new “discourse of temple industry authority” with the aids of competition and cooperation in the temple industry. The belief in Matsu has been greatly enhanced and glorified, with more than 760 temples of all scales and disciples more than two-thirds of the population in Taiwan. Because the religion is becoming more and more secular, market-oriented and consumable, it is hard to ignore the output values of the religious economics. The financial support to the folk beliefs on the Mainland form groups of temples of Matsu in Taiwan, the religious united front form the Mainland authorities to the Taiwanese disciples, and the temple fairs to promote tourism industryfor both people between the Strait, all make the symbolic system in the name of Matsu enlarge and enhance in fields of politics, economics, the media, industries, culture and social interactions. The thesis tries to provide a synchronic approach to these threads, hoping to construct a cultural study in the dialetic of the symbolic system of Matsu that would integrate aspects of political, cultural and religious consumptions
- 出版者：
- 主要出版者:南華大學美學與藝術管理研究所
- 出版地:嘉義縣
- 日期：
- 出版日期:2005
- 語言：
- 語文:中文
- 關聯：
- 全文電子檔:http://etds.ncl.edu.tw/theabs/service/say.jsp?FT=Y&id=093NHU05673011
- 管理權：
- 典藏單位:國家圖書館
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