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品牌概念形象與廣告訴求方式對廣...
品牌概念形象 廣告訴求 廣告效果 涉入程度 Brand concept images Advertising appeals Advertising effectiveness.....more
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Smart Ticket Based Mobile Targ...
無線通訊 行動商務 行動廣告 企業形象 顧客關係管理 E-ticket Mobile advertising Self-organization map Decision tree Smart.....more
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網路廣告與旗幟廣告效果之比較研...
媒介 網路廣告 旗幟廣告 廣告效果 運動賽會 Media Internet advertising Flag advertising Sport event 國家圖書館 20050400 期刊論文.....more
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廣告主張、恐懼性訴求、涉入程度...
廣告主張 恐懼性訴求 涉入程度 廣告效果 Advertising argument Fear appeal Involvement Advertising effect 國家圖書館 20051200.....more
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廣告比較策略與廣告訴求方式對購...
廣告比較策略 廣告訴求方式 產品涉入 購買意願 Advertising comparative strategy Advertising appeals Product involvement.....more
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初探廣告訴求對FCB模式區隔產品...
廣告訴求 FCB模式 廣告態度 Advertising message appeal FCB products Advertising attitude 國家圖書館 20051200 期刊論文 廖雅.....more
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Does Generic Advertising Warp ...
一般性廣告 品牌性廣告 價格需求彈性 價格波動性 Generic advertising Demand elasticity Habit persistence 國家圖書館 20050600 期刊論.....more
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衡量網路廣告態度之指標建構
結構模式分析 網路廣告態度 量表 網路廣告 典型相關 Structural equation model SEM Attitudes toward internet advertising.....more
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菸品間接廣告規範之國際觀察與趨...
傳播法 菸品廣告 間接廣告 菸害防制 全球菸草控制架構公約 Communications law FCTC Indirect advertising tobacco advertising.....more
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A Comparison of Gender Role Po...
Advertising: China and the USA 臺灣期刊論文索引系統 來源期刊:Academy of Taiwan Business Management Review 卷期:4:3.....more
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【Cover Story】Advertising Coo...
國家圖書館 20090400 期刊論文 【Cover Story】Advertising Cools but Creativity Stays Hot 臺灣期刊論文索引系統 來源期刊:動腦 卷期.....more
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Do Innovators Prefer Rational ...
Adopter category Advertising appeal Group buying Consumer behavior 國家圖書館 20081000 期刊論文 Lai.....more
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Communication between Advertis...
廣告 國家圖書館 19970500 期刊論文 林建煌(Lin, Chien-huang) Communication between Advertising Research and Other.....more
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Development of Advertising and...
國家圖書館 期刊論文 Howard, Wilfred F. Development of Advertising and Sales Promotion in the Republic.....more
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How Advertising Affects: A Stu...
期刊論文 Hsu, Huei-chen How Advertising Affects: A Study of the Chinese E-market 臺灣期刊論文索引系統 來源期刊:Asian.....more
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