英文摘要:Temple fairs in Taiwan used to be important events for people to communicate with each other, enjoy mirthful atmosphere, provide entertainment, and most importantly show respect and appreciation to god. However, with the modern fast-paced life-style, various entertainment forms, and tight budget, temple fairs have changed their ways of performing. Special sound effects, lighting arrangement, and sensational stimulation replace the artistic taste and content. Luckily, as the result of frequent international exchanges in recently years, many local cultural performing troupes have started to present good traditional folk custom and art to emphasize the regional characteristics and cultural creativity. In order to promote and popularize their programs, follow the globalization trend, and fight against the dominant elite culture, traditional performing troupes aware the importance of adopting modern marketing strategies and technologies. “Jiu-tian folk acrobatics”, a grass roofs group, is one of the traditional performing art organizations in Taiwan. In order to improve their public image and management operation, they collaborate with academic professionals, attend various art festivals, and they devote their time training young members to be valuable art assets in this culture. Though they have encountered many difficulties during the transitional process, they have learned much precious experience from interactions with other collaborative institutes and personnel. Modern or tradition, art is subjective. However, the social and artistic environmental changes caused by the behavior these performing art troupe members could be measured objectively. Furthermore, the rise and fall of many grass root art performing troupes is a reflection of the rise and fall of a society as the force behind these troupes is the force that keeps the base of a society moving. From humanity administration’s point of view, art performing troupes such as procession teams in Taiwan offer excellent samples for art administration to study and monitor.