題名:民俗節慶活動認同感與贊助意願之研究: 以大甲媽祖文化節為例
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- 資料類型：
- 來源資料庫:學位論文
- 著作者：
- 創作者名稱:李培菁
- 主題與關鍵字：
- 主要分類:民俗傳說
- 中文關鍵詞:臺中縣
- 中文關鍵詞:大甲鎮
- 中文關鍵詞:民間傳說
- 中文關鍵詞:大甲媽祖
- 中文關鍵詞:認同感
- 中文關鍵詞:贊助意願
- 中文關鍵詞:民俗節慶活動
- 外文關鍵詞:Taichung County
- 外文關鍵詞:Dajia Township
- 外文關鍵詞:Religion circle
- 外文關鍵詞:Field
- 外文關鍵詞:Folk activities
- 外文關鍵詞:Identification
- 外文關鍵詞:Inclination of patronage
- 描述：
- 頁碼:96
- 中文摘要:本研究之目的是從民俗節慶活動-大甲媽祖文化活動案例的舉辦，去瞭解居民基本背景屬性與祭祀圈層的認同感與贊助意願之關係，將結果提供相關單位舉辦活動之參考。 研究範圍，是以大甲鎮瀾宮媽祖為主神的祭祀圈居民，也就是現行政區域所屬的大甲、大安、外埔、后里四個鄉鎮民眾為研究對象，樣本採非機率抽樣的配額抽樣，共取得440份之有效問卷，並以SPSS for windows 10.0統計軟體進行統計資料分析，將其結果、意義加以闡釋。經實證研究結果，本研究所設立之五項假設得到以下結論： 一、居民基本背景屬性不同，其對民俗節慶活動認同度有部分差異。 二、不同祭祀圈層其對民俗節慶活動認同感有顯著差異。 三、居民基本背景屬性不同，其對贊助意願有部分顯著差異。 四、不同祭祀圈層與民俗節慶活動贊助意願無顯著差異。 五、居民對民俗節慶活動認同感愈高贊助意願愈大。 從實證研究結果得知，居民對於大甲媽祖節慶活動的認同感，認為其以精神或文化的層面為第一優先考量，對於實際經濟或其他實務面的考量較少，有待加強。就贊助意願方面，則是以感恩還願、文化傳承為主要目的，隨著時間與活動的舉辦祭祀圈成的認同感已出現差異，恢復從前家家戶戶同心同力出錢的丁口制，已不為居民所認同，而認同感愈高其贊助意願相對的愈高。本研究亦在此提出相關的建議，期能對民俗節情活動的舉辦與推動有所幫助。
- 英文摘要:The purpose of this study is to understand the relationship between identification and inclination of patronage from habitants’ background and layer of worship by means of the Da-Jia Ma-Tsu custom activities being taken place, and to provide the result to related organizations as a reference when holding activities. The range of the study includes the religious citizens who mainly worship Ma-Tsu as the Goddess in the religion circle involving Da-Jia, Da-An, Wai-Pu and Hou-Li in the administration areas. The samples are random sampling, and 440 pieces out of the total amount are valid. Analyzing the statistics, explaining the result and meaning with SPSS for windows 10.0, our research station’s five assumptions which were proved by actual demonstration have come to the conclusions below: 1. There is a bit difference of the identification to folk activities, depending on what the habitants’ backgrounds are. 2. There is a deal of difference of the identification to folk activities depending on what religion circles the habitants are. 3. There is obviously particular difference of the inclination of patronage according to what the habitants’ backgrounds are. 4. There is little difference between different religion circles and the inclination of patronage to folk activities. 5. The higher the habitants’ identification to folk activities is, the more they are inclinable to patronize. We can learn from the result of actual demonstration that the habitants’ identification to Da-Jia Ma-Tsu custom festival considers most to the spirit or cultural aspect, and least to the realistic economic capability and other facts where reinforcement is required. As to the inclination of patronage, they tend to be glory and redeem a vow for their first choice. There have been some changes in the religion circle as time goes by and the activities are held. Returning to the population mode in which people devoted what they could to support the activities has no more been adopted by the public. Meanwhile, the higher their identification to the folk activities is, the more they are inclinable to patronize comparatively. We address related suggestions along with the study so as to be helpful to hold and give impetus to custom activities.
- 出版者：
- 主要出版者:朝陽科技大學休閒事業管理系
- 出版地:臺中縣霧峰鄉
- 日期：
- 出版日期:2006-07
- 語言：
- 語文:中文
- 關聯：
- 全文電子檔:http://etds.ncl.edu.tw/theabs/service/say.jsp?FT=Y&id=094CYUT5675009
- 管理權：
- 典藏單位:國家圖書館
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